Graphic design guidelines
Pictograms
General
Pictograms are a powerful visual tool. They offer a universal language to convey messages quickly and effectively and have been developed to identify specific services and facilities, in place of text. Their versatility can streamline communications and help create a more inclusive and user-friendly message.
- All pictograms must be to the appropriate scale.
- Pictograms must be installed with a high contrast between symbol and background.
- Pictograms should be used with discretion, as over-use may lead to visual clutter, and confusion.
Figure 2: Council approved pictograms
Identifiers
Identifiers are an approved pictogram used to clearly indicate the recreational activity referenced on the sign. They are typically positioned in the upper-right corner to allow for rapid visual recognition by the reader.
Figure 2: Identifiers
International pictograms
International pictograms communicate to a diverse audience, particularly overseas visitors. The following points should be considered when designing signs containing pictograms:
- Pictograms must conform to international standards.
Pictograms can be used in the following colour versions:
Behaviour | Appearance (colours) | Pictogram example |
Acceptable | white symbol with white circle (on dark background), denotes activities that can be undertaken. OR grey symbol with grey circle (on white background), denotes activities that can be undertaken. (example shown) |  |
Prohibited denotes prohibited activities | white symbol (dark background) with red circle and a diagonal line through the centre OR grey symbol (white background) with red circle and a diagonal line through the centre (example shown) |  |
Warning denotes warning, risks and or hazards | black symbol with yellow internal background and black outline (example shown) OR black symbol with white internal background and black outline |  |
Equal access international symbol of accessibility (ISA) (This symbol is free to use). | Contain a white stylised wheelchair symbol on a blue background. |  |
This component is currently in development